Crafting Your Speaker Brand: Essential Content for Effective Marketing

Whether you are new to the public speaking industry or are a veteran that has graced stages across the globe, one thing is certain: the public speaking industry is very competitive, and it takes great branding and marketing to make an impression. This is why we created SPEAKR™ - to provide speaking professionals with the marketing tools to grow their business. So whether you plan on attending SPEAKR, or if you are looking for tips on how to grow your business, here is a list of marketing essentials that you’ll need to help you stand out from the crowd.

1. Professional Headshots

Your headshot is often the first impression potential clients and event planners will have of you, so it's essential to make it count. Invest in professional photography that captures your personality, professionalism, and unique style. Your headshot should reflect the tone and vibe of your brand, whether you're aiming for corporate chic or casual charisma. 

If you haven’t taken one or need of a refresh, SPEAKR™ has packages that can cover this for you.

2. Sizzle Reel

A sizzle reel is a dynamic video montage that showcases your speaking highlights, audience reactions, and the essence of your message in a concise and compelling format (for example, check out this great one by speaker Mel Robbins). Think of it as a trailer for your speaking career—a tantalizing glimpse into the magic you bring to the stage. Incorporate footage from your most impactful presentations, interspersed with testimonials, music, and captivating visuals that capture the essence of your brand. 

At SPEAKR, we have packages that will help you create a compelling sizzle reel that will surely grab people’s attention.

3. Social Media Content

Social media is a powerful tool for building your brand, connecting with your audience, and attracting new opportunities. Share behind-the-scenes glimpses of your life as a speaker, insights from your presentations, and thought-provoking content that showcases your expertise and perspective. Engage with your followers, participate in relevant conversations, and leverage hashtags to expand your reach and visibility. 

If you’re looking for help creating social content, our Founder Package provides you with 10 social-optimized assets that you can use to promote yourself on Instagram, LinkedIn, etc. 

4. Website

Your website serves as your digital storefront—a hub where potential clients can learn more about your services, view your portfolio, and get in touch with you. Invest in a professionally designed website that is visually appealing, easy to navigate, and optimized for mobile devices. Include an about page that highlights your background and expertise, a services page outlining your offerings, and a contact page with clear calls-to-action for inquiries and bookings. Having a website is also crucial to being found by event planners online; creating one that is SEO friendly is paramount.

If words like “SEO” are overwhelming, or if you’re in need of a new website, we’ll have members of the That RANDOM Agency team on-hand that can answer any and all of your questions about getting a website set up, or refreshing the one you already have. 

5. Blog

Speaking of SEO, blogging is an effective way to establish yourself as a thought leader in your industry, showcase your expertise, and provide value to your audience. Share insights, tips, and personal anecdotes related to your niche or area of expertise. Consistent and high-quality content will not only attract readers but also demonstrate your passion and knowledge, positioning you as a trusted authority in your field.

That RANDOM Agency has written blogs for speakers like Matt Dixon and Ted McKenna and speaker management agencies like The Kirkpatrick Agency. If you need help with this, let’s chat.

6. Speaker One-Sheet

A speaker one-sheet is a concise and visually appealing document that overviews your speaking services, topics, and credentials. Include a brief bio, list of speaking topics, testimonials, and contact information. Design your one-sheet to stand out and make a memorable impression on event planners and decision-makers.

7. Pay Per Click (PPC) Ads on Google

Running Pay Per Click (PPC) ads on Google is a highly effective way to drive targeted traffic to your website and increase your visibility in search engine results. With PPC ads, you can bid on specific keywords related to your speaking topics, allowing you to reach potential clients who are actively searching for speakers in your niche. By carefully crafting your ad copy and targeting the right keywords, you can attract qualified leads and generate valuable traffic to your website.

If you’re unsure of where to begin with paid search advertising, That RANDOM Agency can help. We’ve run PPC campaigns for speakers like Louie Gravance and Jim Davidson, with great success. Want to learn more? Let’s talk.

By investing in professional headshots, a captivating sizzle reel, engaging social media content, a polished website, a compelling blog, a standout speaker one-sheet, and paid search, you'll position yourself for success in the competitive world of public speaking. 

Are you inspired to take your speaking game to the next level, create some exciting content and become a true force to be reckoned with on stage? Register now and secure your spot at SPEAKR™.